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Sofia Coppola to Direct New MJ Campaign

The new campaign is for the Daisy fragrance.

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By: Jamie Matusow

Editor-in-Chief

Sofia Coppola will be directing the new Daisy Marc Jacobs television campaign this fall.

Photo: (from Marc Jacob’s Facebook page) A long-time friend of Marc, in 2002, Sofia was featured as the muse of the signature fragrance in a campaign shot by Juergen Teller.

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